818 Tequila, founded by Kendall Jenner, shines in the premium agave spirits realm. This small-batch spirit honors Mexican tequila-making traditions. It’s crafted with care, showcasing the art of fine distillation.
818 Tequila comes from the famed Jalisco highlands in Mexico. It’s made only from hand-picked, mature blue agave plants. The limited production ensures a smooth, genuine taste.
Key Takeaways
- 818 Tequila is a premium agave spirit founded by model and entrepreneur Kendall Jenner.
- The tequila is made from 100% Weber Blue agaves grown in the Jalisco highlands of Mexico.
- 818 Tequila is produced in small batches, ensuring a high-quality and authentic taste.
- The brand features three distinct tequila expressions: Blanco, Reposado, and Añejo.
- 818 Tequila has won numerous blind tasting awards across major industry competitions.
The Story Behind 818 Tequila
Kendall Jenner launched 818 Tequila, a premium, sustainable brand. She partnered with La Cofradía, a family-owned distillery in Jalisco, Mexico. Her goal was to create an eco-friendly and socially conscious agave spirit.
Kendall Jenner’s Vision for a Sustainable Tequila Brand
818 Tequila prioritizes sustainability in its production. The brand uses traditional methods like cooking agave in brick ovens and aging in oak barrels. It partners with S.A.C.R.E.D. to reduce agave waste and support Mexican communities.
Additionally, 1% of revenue goes to environmental nonprofits. This commitment showcases 818 Tequila’s dedication to both quality and sustainability.
Traditional Tequila-Making Processes Used by 818
818 Tequila stays true to generations-old production methods. The agave is grown in Jalisco, Mexico, tequila’s birthplace. La Cofradía distillery, family-owned for over 60 years, distills and ages the tequila.
| 818 Tequila Production Process | Traditional Tequila-Making Methods |
|---|---|
| Agave Sourcing | 100% blue agave grown in Jalisco, Mexico |
| Cooking the Agave | Traditional brick ovens |
| Distillation | Family-owned La Cofradía distillery |
| Aging | Oak barrels |
818 Tequila embraces traditional practices to create a premium, sustainable spirit. It captures the essence of Jalisco’s rich tequila heritage. The result is an authentically crafted agave spirit with unique flavor.
818 Tequila’s Award-Winning Varieties
818 Tequila offers three exceptional expressions: Blanco, Reposado, and Añejo. These award-winning tequila varieties have earned acclaim from experts and enthusiasts. Each expression showcases unique flavors and characteristics.
818 Blanco: The Crisp and Smooth Flagship Expression
818 Blanco is the brand’s flagship offering. It showcases the purity and refinement of agave spirits. This 818 tequila blanco has a clean profile and velvety smooth finish.
It’s perfect for classic cocktails or sipping neat. Citrus, vanilla, and sweet agave notes provide a well-balanced drinking experience.
818 Reposado: Aged to Perfection in Oak Barrels
818 Reposado offers a more complex and nuanced tequila experience. This 818 tequila reposado is aged in oak barrels. The aging process imparts delightful notes of caramel, vanilla, and warm spice.
The result is a rich, full-bodied tequila. It can be savored on its own or used in cocktails.
| Tequila Expression | Current Price | Original Price | Discount |
|---|---|---|---|
| 818 Blanco | $24.99 | $56.99 | 56% |
| 818 Reposado | $26.99 | $64.99 | 58% |
| 818 Anejo | $44.99 | $78.99 | 43% |
| 818 Reserve | $249.99 | N/A | N/A |
818 Tequila has received numerous awards, proving its excellence. The brand’s commitment to quality and sustainability shines through. It continues to impress spirits enthusiasts and industry professionals alike.
818 Tequila: A Celebration of Sustainability
818 Tequila prioritizes sustainability and transparency in every aspect of production. The brand aims to positively impact people, communities, and the environment. This commitment forms the core of the 818 Tequila experience.
Since 2021, 818 Tequila has expanded to 34 countries. It appeals to consumers who value sustainable tequila and eco-friendly spirits. This aligns with Gen Z’s drinking habits and preferences for sustainable products.
818 Tequila stands out as a sustainability leader. Its Coachella activation generated massive social media engagement. The brand’s collaboration with Chamberlain Coffee also garnered significant attention, showcasing its commitment to Kendall Jenner sustainability.
| Sustainability Initiatives | Impact |
|---|---|
| 818 Bricks Program in partnership with s.a.c.r.e.d | Transforming agave waste and byproducts into usable building materials, such as bricks |
| Library and middle school construction in Zapotitlán de Vadillo, Jalisco | Estimated completion by summer 2023 |
| Mezcal tasting room construction in southern Jalisco | Addressing issues of erosion due to climate change, with expected completion by July 2023 |
| Regenerative agriculture and biodiversity project in Zapotitlán de Vadillo | Conversion of 3.32-hectare monoculture Blue Weber Agave fields into biodiverse, regenerative agriculture areas |
| Community plaza construction in Río de Parras | Providing a central meeting space that supports local culture, sports, family celebrations, and other recreational activities |
| Independent offices construction for SiKanda in Oaxaca | Ongoing project focused on poverty reduction programs and human rights advocacy |
818 Tequila makes a real difference in its source communities. Their initiatives go beyond producing premium spirits. They actively support local development and environmental conservation.
This dedication to sustainable tequila and eco-friendly spirits reflects 818’s larger mission. They strive to be responsible corporate citizens and champions for a sustainable future.
Tasting Notes: Exploring the Flavors of 818 Tequila
818 Tequila offers a range of premium agave spirits. Each expression showcases the brand’s commitment to quality and authenticity. From crisp Blanco to rich Añejo, 818 invites you to savor diverse flavors.
Nose: Earthy Aromas and Floral Notes
The 818 Añejo tequila, aged for up to 3 years, presents a captivating aroma. It blends earthy scents of pine and yellow fruits. Delicate floral undertones add to its remarkable bouquet.
Palate: Rich and Velvety Textures
818 Añejo tequila coats the mouth with smooth, well-balanced flavors. Brown sugar, vanilla syrup, and spicy cinnamon create an indulgent sipping experience. The finish is long and spicy-sweet.
Hints of roasted agave provide a satisfying conclusion to each taste. This exceptional quality has earned 818 Tequila over 30 international tasting awards.
“818 Tequila is a true celebration of the agave spirit, with each expression delivering a unique and remarkable tasting experience.”
818 Tequila’s Distinctive Bottle Design
The 818 Tequila bottle design showcases Kendall Jenner’s vision of premium, sustainable tequila. Its meticulous craftsmanship reflects the brand’s commitment to style and sophistication. The bottle stands out as a statement piece in any liquor collection.
The 818 Tequila Eight Reserve features a striking ceramic bottle. Italian designer Valerio Sommella created its unique shape. It mimics the number “8” from the front and “1” from the sides.
Local artisans in Pachuca, Mexico, handcraft these bottles using raw and recycled materials. They fire each bottle at 1,200 degrees Celsius for 13 hours. This process ensures every bottle is perfectly imperfect, with artisanal magic.
The minimalist, label-less design showcases the bottle’s materiality and craftsmanship. This bold move creates a unique experience for tequila enthusiasts. It reinforces the brand’s commitment to premium tequila packaging.
The 818 Tequila Eight Reserve launched on September 19, 2022. Its distinctive bottle design captivates spirits connoisseurs. The 818 tequila bottle design elevates sophistication and sustainability in the industry.
The 818 Tequila Experience: Sipping and Cocktails
818 Tequila blends mixology with premium craftsmanship. It’s perfect for sipping neat or making classic cocktails. This versatile spirit offers a canvas for enjoyable drinking experiences.
Classic Cocktails with an 818 Tequila Twist
818 Tequila’s Blanco, Reposado, and Añejo expressions shine in classic cocktails. Expert mixologists have created a menu that highlights each tequila’s unique flavors. These inventive drinks showcase the brand’s versatility.
Try the velvety 818 Espresso Martini. It mixes chilled espresso and coffee liqueur with smooth Añejo tequila. For a fresh take on the Negroni, the 818 version uses Blanco tequila with Campari and sweet vermouth.
Citrus lovers will enjoy the 818 Cosmo. This playful cosmopolitan features Reposado tequila, orange liqueur, and cranberry syrup. The 818 Tequila Mule combines Blanco tequila with ginger beer and lime juice.
For a nostalgic twist, try the 818 Dirty Shirley. This spirited spin on the classic mixes Reposado tequila, lemon-lime soda, and grenadine.
| Cocktail | Tequila Type | Key Ingredients |
|---|---|---|
| 818 Espresso Martini | Añejo | Chilled espresso, coffee liqueur |
| 818 Negroni | Blanco | Campari, sweet vermouth |
| 818 Cosmo | Reposado | Orange liqueur, cranberry syrup |
| 818 Tequila Mule | Blanco | Ginger beer, lime juice |
| 818 Dirty Shirley | Reposado | Lemon-lime soda, grenadine |
818 Tequila’s cocktails showcase quality and innovation. Each drink is carefully designed to highlight the brand’s premium tequila expressions. These creations reflect 818’s commitment to excellence in every sip.
818 Tequila: A Premium Spirit for Spirited Encounters
818 Tequila is a premium spirit worth savoring. Crafted by Kendall Jenner, it’s perfect for creating memorable moments with loved ones. This agave spirit enhances 818 tequila premium experience, Kendall Jenner tequila occasions, and agave spirit celebrations.
Sipping 818 Tequila invites you to appreciate its complexity. It encourages connection with those around you. This exquisite tequila elevates any Kendall Jenner tequila occasions and agave spirit celebrations.
818 Tequila blends tradition and innovation, making it a standout spirit. It’s crafted with care and attention to detail. This tequila is perfect for those who appreciate distillation art and shared moments.
“818 Tequila is not just a spirit – it’s an invitation to savor the moment and create lasting memories with the people who matter most.”
Raise a glass of 818 Tequila and experience refined elegance. Let it transport you to a world of spirited celebration. This tequila deserves to be the center of attention at any gathering.
Kendall Jenner’s Impact on the Tequila Industry
Kendall Jenner, founder of 818 Tequila, has greatly influenced the tequila industry. Her focus on quality and sustainability has raised the bar for premium tequila brands. Jenner’s efforts have sparked interest among a new group of tequila lovers.
818 Tequila stands out for its eco-friendly practices. The brand uses biomass and solar power in its distillery. It also gives 1% of its revenue to environmental nonprofits. These efforts have earned 818 Tequila a Certified B Corporation™ status.
Jenner’s impact goes beyond just being green. The brand helps local communities in Jalisco through various projects. It turns leftover agave into adobe bricks for local use. By supporting family-owned businesses, Jenner keeps the tequila industry’s traditions alive.
| Key Achievements | Impact |
|---|---|
| Certified B Corporation™ | Meets high standards for social and environmental impact |
| Donation to The Venture Out Project | Supports LGBTQ+ rights and sustainability initiatives |
| Partnerships with local businesses in Jalisco | Strengthens the tequila industry’s ties to traditional roots |
Jenner is shaking up the male-dominated tequila industry. She’s one of the few women named ‘masters of tequila’ in Tequila, Mexico. Her success is inspiring more women to enter the field.
“Kendall Jenner aims to inspire female entrepreneurs through her venture and sees the aspirational power of women entering the entrepreneurial sphere.”
Despite some criticism, Jenner’s commitment to quality has improved premium tequila’s image. The Kendall Jenner tequila brand continues to grow and shape the industry. Its impact will likely be felt for years to come.
Conclusion
818 Tequila has become a premium agave spirit, honoring Mexican traditions while appealing to modern consumers. Despite initial controversy, the brand showcases sustainable and authentic tequila-making practices. It has navigated cultural sensitivities with care and dedication.
This celebrity-driven brand stands out in the evolving tequila industry. It demonstrates a commitment to quality, transparency, and respect for heritage. The brand’s ability to adapt will be crucial for its future success.
818 Tequila blends celebrity culture with traditional Mexican tequila-making. It offers a unique drinking experience that goes beyond boundaries. The brand inspires a new appreciation for this complex and versatile spirit.
FAQ
What makes 818 Tequila a premium agave spirit?
818 Tequila uses hand-picked blue agave from Mexico’s Jalisco highlands. It’s made in small batches, ensuring a smooth taste. The meticulous process results in an authentic, premium spirit.
What are the different expressions of 818 Tequila?
818 Tequila offers three expressions: Blanco, Reposado, and Añejo. Blanco is crisp and smooth. Reposado, aged in oak, has a rich flavor.
Añejo boasts earthy aromas and a sweet, velvety palate. Each expression offers a unique tasting experience.
How does 818 Tequila focus on sustainability and transparency?
818 Tequila prioritizes sustainability from agave growth to bottle production. The brand aims to positively impact people, communities, and the environment. Transparency is key in all their processes.
What makes the 818 Tequila bottle design unique?
The 818 Tequila bottle reflects Kendall Jenner’s style and sophistication. It’s a standout piece in any liquor collection. The design enhances the premium experience of 818 Tequila.
How can 818 Tequila be enjoyed?
818 Tequila is great neat or in classic cocktails. Try it in creative mixed drinks to highlight its unique flavors. The brand encourages exploring the versatility of their tequila expressions.
What is Kendall Jenner’s impact on the tequila industry?
Kendall Jenner, 818 Tequila’s founder, has elevated premium agave spirits. Her focus on quality and sustainability has inspired new tequila enthusiasts. She’s helped change perceptions in the tequila industry.
